THE GOAL : as the Design Director of Rampage, Paula’s goal was to add excitement, whimsy and updated relevant trend to the brand. surprise and energize the customer with fresh adventurous takes on trends while staying within the modest price range.

THE RESULT : at Paula’s direction and design lead - she created an elaborate array of of youthful, playful and aspirational footwear that resonated with the spirited target consumer and met the pricing needs for the business.