THE GOAL :

As the Design Director of Rampage, Paula’s goal was to create an entirely new footwear collection from scratch. Study lessons of the brands past and create a whole new collection of styles for the modern age Rampage customer. Create excitement, whimsy and relevant trend for the brand. Surprise and energize the customer with fresh adventurous takes on trends while staying within the modest price range.

THE RESULT :

At Paula’s direction and design lead, she created an elaborate array of of youthful, playful and aspirational footwear that resonated with the spirited target consumer and met the pricing needs for the business. With all new constructions, new lasts and new silhouettes, a new vision was born. Through careful consideration of fun aesthetics, comfortable elements, technical precision and a sprinkle of whimsy on everything, the Rampage collection was successfully bibbidi-bobbidi-boo-ed.