THE GOAL: as the Design Director of Splendid, Paula’s goal was to expand the footwear collection with delight and freshness. the brand DNA is rooted in timeless, casual and playful aesthetics. the intended aim was to add more footwear categories and expand the material variety by adding soft yet exciting prints & textures. give the customer both the effortlessness and lighthearted qualities the brand is known for.

THE RESULT: at Paula’s direction & design lead, she crafted a collection that seamlessly blended the brand tenets of quality, comfort & play while infusing innovation, trend and newness. by focusing on concept development, material sourcing and creating designs that combined timeless craftsmanship with contemporary aesthetics, she created collections aligned with market demands and upheld the brands DNA.